I decided to attempt to render a Art Nouveau-esque Serious Coffee logo. There were no specific artists who influenced this design, I just took this blog assignment as an opportunity to attempt to try out the decorative, ornamental swirls of the era. I'm not entirely happy with the results, but it was an interesting process.
The typography was directly influenced by this typeface, found through research on the internet:
http://www.identifont.com/samples/bannigan/ArtNouveau.gif
I thought it was interesting to try out this style, the loops and odd shapes of the letters were really fun to replicate. The mug used at the bottom of the image was originally a simple paper cup with the Serious Coffee bean logo on it, and I'm starting to wish that I kept it! The mug I drew over it was loosely influenced by some teacups I looked up online:
LIke this one: http://www.ascentimentaljourney.com/tearoom/f_The%20Tea%20Room_34%20Tea%20Ware/01_Art-Nouveau-Tea-Pot.jpg
Overall, I think the audience for this piece, nowadays, would be and avid drinker of coffee who enjoys cosy cafe atmospheres. For back in the Art Nouveau era, probably more casual, middle-class coffee drinkers, those who enjoyed Art Nouveau style.
Thanks Jess for your re-design. I really appreciate your risk taking including the mug, it makes it a lot more original and interesting, also appropriate for the movement. Well done.
ReplyDeleteJ